Bibliothèque de l'Ecole des Hautes Etudes Commerciales
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This proceedings volume presents new methods and applications in applied economic research with an emphasis on advances in panel data analysis. Featuring papers presented at the 2017 International Conference on Applied Economics (ICOAE) held at [...]
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Montre comment construire un plan complet en mettant en pratique les grands principes du marketing. Apprend, entre autres, comment mener une analyse SWOT, segmenter le marché, élaborer un budget, concevoir des outils de mesure pour évaluer l'[...]
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New York : Springer 2015This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. [...]
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Mark L. Berenson ; Timothy C. Krehbiel David M. Levine, Auteur | Etats Unis : Pearson Education | 2006
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The 2030 Agenda for Sustainable Development defines international trade as “an engine for inclusive economic growth and poverty reduction, [that] contributes to the promotion of sustainable development”. In order to become a ‘sustainable engine'[...]
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Breaking Windows tells the story of the battle for the soul of Microsoft that raged inside the company from 1997 to 2000 and continues to reverberate today. Drawing on hundreds of e-mails among Microsoft executives, trial testimony, and exclusiv[...]
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