Bibliothèque de l'Ecole des Hautes Etudes Commerciales
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Melewar, T C, Auteur ; Dennis, Charles, Auteur ; Foroudi, Pantea, Auteur | NewYork, London : Routledge | 2022Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, i[...]Nouveauté
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Hunt, John, Auteur | 2023Advanced Guide to Python 3 Programming 2nd Edition delves deeply into a host of subjects that you need to understand if you are to develop sophisticated real-world programs. Each topic is preceded by an introduction followed by more advanced top[...]
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Now available in Open Access, this best-selling textbook for a second course in linear algebra is aimed at undergraduate math majors and graduate students. The fourth edition gives an expanded treatment of the singular value decomposition and it[...]
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The march towards on-line and blended teaching—present before the Covid-19 pandemic—has been accelerated by it, and there is no going back. Students and staff may object, but the economic drive towards “greater productivity” will inevitably resu[...]
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This textbook offers a complete one-semester course in probability, covering the essential topics necessary for further study in the areas of probability and statistics. The book begins with a review of the fundamentals of measure theory and in[...]
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Building sustainable relationships, both professionally and personally, is the biggest competitive advantage in a world where automation, artificial intelligence, and machine learning are eliminating the human experience, which is what creates e[...]
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Posséder de l immobilier aujourd hui est un grand avantage pour demain. Cela apporte sécurité, peut s avérer très rentable mais comporte toutefois un bon nombre de particularités. C est la raison pour laquelle il est indispensable de se former [...]
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In boardrooms and workplaces, as in war zones, there is a simple truth: leaders must make hard decisions. It’s only through timely decision-making and clear, considered strategy that leaders can cut through ambiguity and chaos — and protect thei[...]
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Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. A comprehensive textbook that covers all the fundamental concepts and theories of m[...]
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Digital marketing uses online platforms like email, social media, and mobile marketing to promote and sell products or services to potential customers. This text is an informative guide for anyone looking to expand their knowledge of online mark[...]
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A comprehensive and practical book that provides expert insights and strategies for navigating the dynamic world of online marketing. From social media to search engine optimization, this guide equips readers with the tools they need to succeed[...]
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Dridi, Chaima, Auteur ; Ben Hammouda, Sahar, Auteur | Allemagne : Editions universitaires européennes | 2015Le paiement a connu une évolution allant d'un simple paiement en espèce, puis moyennant le chèque, la carte à puce, jusqu'au paiement via Smartphone. Avec l'innovation technologique au niveau des réseaux de télécommunications mobile un ensemble [...]
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Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields holds great promise for delivering value to organizations and their clients. Project man[...]
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Philip Kotler, Auteur ; Hermawan Kartajaya, Auteur ; Hooi, Den Huan, Auteur | 2023In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial market[...]
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The 17th-century calculus of Newton and Leibniz was built on shaky foundations, and it wasn't until the 18th and 19th centuries that mathematicians--especially Bolzano, Cauchy, and Weierstrass--began to establish a rigorous basis for the subject[...]
