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Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields holds great promise for delivering value to organizations and their clients. Project man[...]Nouveauté
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B. Sebastian Reiche, Auteur ; Anne-Wil Harzing, Auteur ; Helene Tenzer, Auteur | New York : Routledge | 2019Written by leading experts in the field, this bestselling textbook has guided over 25,000 students across 130 countries through their International Human Resource Management studies. Retaining its critical edge, academic rigour and breadth of co[...]
