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Voinea, Cosmina L., Auteur ; Roijakkers, Nadine, Auteur | New York : Routledge | Routledge Studies in Innovation, Organizations and Technology | 2021The most important theme of the discourse on sustainable development and sustainability challenges concerns the relationship between innovation and sustainability. This book represents a realistic critical overview of the state of affairs of sus[...]Nouveauté
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Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts [...]
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O’Connor, Allan, Auteur ; Mason, Colin, Auteur ; Miles, Morgan P., Auteur ; Audretsch, David, Auteur | New York : RoutledgeThe concept of entrepreneurial ecosystems has emerged as a framework to understand the nature of places in which entrepreneurial activity flourishes. Time is fundamental to the analysis of the dynamics of an entrepreneurial ecosystem. New firm c[...]
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Pricing or benchmarking is a process of evaluating the performance of a financial company’s products and services or systems, against other businesses, considered to be at the top of their field, by applying a measurement of “best in performance[...]
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B. Sebastian Reiche, Auteur ; Anne-Wil Harzing, Auteur ; Helene Tenzer, Auteur | New York : Routledge | 2019Written by leading experts in the field, this bestselling textbook has guided over 25,000 students across 130 countries through their International Human Resource Management studies. Retaining its critical edge, academic rigour and breadth of co[...]
