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Günther, Martin, Auteur ; Vossebein, Ulrich, Auteur ; Wildner, Raimund, Auteur | Germanie : Springer | Springer Texts in Business and Economics (Springer) | 2022One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel dat[...]Nouveauté
