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Entrepreneurial Marketing : Beyond Professionalism to Creativity, Leadership, and Sustainability

Philip Kotler, Auteur ; Hermawan Kartajaya, Auteur ; Hooi, Den Huan, Auteur | 2023

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial market[...]

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