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An attempt toDevelop a personal brand identity : Case study: Moncef NOURfrom the Private Algerian Sector

Sabrina Bougherara, Auteur ; Ecole des Hautes Etudes Commerciales, Éditeur scientifique ; Lazhar Chine, Directeur de thèse | Koléa : EHEC | 2021

Personal branding can be defined as a planned process in which people make efforts to promote themselves. This process includes three stages. The basic stage is the identification of the brand, people have to differentiate themselves and stand o[...]

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