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Building Corporate Identity, Image and Reputation in the Digital Era

Melewar, T C, Auteur ; Dennis, Charles, Auteur ; Foroudi, Pantea, Auteur | NewYork, London : Routledge | 2022

Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, i[...]

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