Nouveauté
| Titre : | Marketing Projects |
| Type de document : | texte imprimé |
| Editeur : | London : Taylor & Francis Group, 2022 |
| ISBN/ISSN/EAN : | 978-1-03-247480-9 |
| Format : | 256 p. / ill. / 24 cm |
| Langues: | Anglais |
| Index. décimale : | 658.404 (Gestion de projets) |
| Mots-clés: | Gestion de projets.- Marketing.- Guides pratiques |
| Résumé : |
Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields holds great promise for delivering value to organizations and their clients. Project managers can serve many markets ranging from investors who fund projects to that of clients who use new products and services. Marketing Projects is a guide for helping project managers have projects funded or deliver value to end users. It is also a guide for marketing managers new to the world of project management.
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Exemplaires (1)
| Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|
| M2-1/545 | Livre | Bibliothèque de l'Ecole des Hautes Etudes Commerciales | Livre Anglais | Disponible |
