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Résumé :
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Personal branding can be defined as a planned process in which people make efforts to promote themselves. This process includes three stages. The basic stage is the identification of the brand, people have to differentiate themselves and stand out from others while keeping in mind the expectations of the chosen target market. The second stage is the development of brand positioning by developing an active connection to the brand identity through behavior management, communication, and symbolism. The third stage is to measure the brand image that satisfies personal and professional goals and thus, can help personal branding practices to compete within the crowded job market. Individuals involved in personal branding develop their human capital by investing in continuous learning; Enhance their social capital through visibility, fame, access to financial success, and economic profitability
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