Détail de l'éditeur
Documents disponibles chez cet éditeur (2)
Affiner la recherche Interroger des sources externes
texte imprimé
Melewar, T C, Auteur ; Dennis, Charles, Auteur ; Foroudi, Pantea, Auteur | NewYork, London : Routledge | 2022Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, i[...]Nouveauté
texte imprimé
When learning econometrics, what better way than to be taught by one of its masters. In this significant new volume, John Chipman, the eminence grise of econometrics, presents his classic lectures in econometric theory. Starting with the lin[...]
