| Titre : | The impact of product quality on customer loyalty : Case study: Beni Saf cement company |
| Auteurs : | Wafa Bachir, Auteur ; Naima Messaoudi, Directeur de thèse ; The School of Higher Commercial Studies, Éditeur scientifique |
| Type de document : | texte imprimé |
| Editeur : | Koléa : EHEC, 2023 |
| Format : | 122 p. / 30 cm |
| Accompagnement : | CD |
| Note générale : | Bibliogr. |
| Langues: | Anglais |
| Langues originales: | Anglais |
| Mots-clés: | Business -- Customer satisfaction -- Customer loyalty -- Marketing -- Beni Saf cement company -- Algérie |
| Résumé : | marketing includes all commercial activities of goods and services from producer to consumer, excluding only activities. Business is a tool designed to do a job for society. The social task is to provide consumers with the goods and services they want to provide them when and where they are wanted and how they are wanted. Customers are the link to business success. A business organization should focus on a large number of customers, for this customer satisfaction and loyalty should be incorporated into long-term goals. Recommendations on improving service quality and customer loyalty are finally proposed given the factors that impact customer satisfaction and lead to customer loyalty |
Exemplaires (1)
| Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|
| MS1.016/23 | Thèse | Bibliothèque de l'Ecole des Hautes Etudes Commerciales | Thèse Anglais | Exclu du prêt |
