| Titre : | The effect of digital marketing strategy on the online customer experience in the service sector : The case of CASH Assurances |
| Auteurs : | Maria Massilia Aouachria, Auteur ; Radia Mechtour, Directeur de thèse ; The School of Higher Commercial Studies, Éditeur scientifique |
| Type de document : | texte imprimé |
| Editeur : | Koléa : EHEC, 2023 |
| Format : | 96 p. / 30 cm |
| Accompagnement : | CD |
| Note générale : | Bibliog. Appendices |
| Langues: | Anglais |
| Langues originales: | Anglais |
| Mots-clés: | Digital marketing -- Online customer experience -- Product presentation -- CASH Assurances -- Algérie |
| Résumé : | Digital Marketing is a way used to promote products or services using technology. It helps businesses to focus on potential clients who are most likely to purchase their goods or services. The Online Customer Experience involves using digital channels like websites to interact with customers. It allows us to build a brand, to deliver a great customer experience, and to attract future consumers. We were able to determine that Digital Marketing can improve the Online Customer Experience through its Strategy and tactics thanks to a double field study that included a questionnaire with consumers and an interview guide tailored to CASH Assurances managers |
Exemplaires (1)
| Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|
| MS1.014/23 | Thèse | Bibliothèque de l'Ecole des Hautes Etudes Commerciales | Thèse Anglais | Exclu du prêt |
