| Titre : | Implementation and assessment of digital communication action in the insurance sector : Etude de cas: SAA assurances |
| Auteurs : | Abderraouf Assassi, Auteur ; Radia Mechtour, Directeur de thèse ; Ecole des Hautes Etudes Commerciales, Éditeur scientifique |
| Type de document : | texte imprimé |
| Editeur : | Koléa : EHEC, 2022 |
| Format : | 124 p. / 30 cm |
| Note générale : | Bibliogr. annexes |
| Langues: | Anglais |
| Mots-clés: | SAA assurances ; Digital communication ; Implementation and assessment of digital communication action in the insurance sector ; insurance sector ; insurance market in Algeria |
| Résumé : | The options for digital communications keep expanding. Insurance's mobile interactions with prospects, producers and policyholders have become common, while methods like e-mail, web portals, and even fax are extensively used. Insurances today have had to digitize various aspects of their operations to keep up with the demands of insureds. Any business that wishes to stay competitive in today's marketplace must meet customers where and when they need something. The digital transformation of insurance - powered by artificial intelligence, machine learning, predictive analytics, mobile service, live chat, etc. - is enabling insurers to do just that, and will keep changing the industry for years to come |
Exemplaires (1)
| Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|
| MS1.116/22 | Thèse | Bibliothèque de l'Ecole des Hautes Etudes Commerciales | Thèse Anglais | Exclu du prêt |
