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Résumé :
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The handcraft sector in Algeria remains today a driving force for development, with over 1 million jobs and thousands of workshops created in the handicraft sector until the year 2015, today the handicraft sector provides solutions to the social crisis to deal with the energy crisis in Algeria. The actions of rehabilitation of the hundreds of existing crafts, and to revaluation of the Algerian heritage, lead to jobs. Speaking of our case study, Algeria is an attractive country on a national and international scale. Many opportunities for the creation of handcraft startups are provided by our environment and not found elsewhere. However, the existing obsticles on both levels, national and international makes it more challenging for the startups emergence. The purpose of this research is to know the algerian handcraft startups have the potential to penetrate the global market.
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