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Titre :
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Analysis of the impact of cultural diversity on internal communication : Case study : LG Electronics
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Auteurs :
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Marwa Ghorabi, Auteur ;
Achouak Boudra, Directeur de thèse ;
Ecole des Hautes Etudes Commerciales, Éditeur scientifique
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Type de document :
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texte imprimé
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Editeur :
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Koléa : EHEC, 2020
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Format :
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138 p. / 30 cm
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Note générale :
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Bibliogr. p.119-125; Annexes p.126-134
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Langues:
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Anglais
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Mots-clés:
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Diversité culturelle
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Cultural diversity
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Intercultural management
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Internal communication
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Management interculturel
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Résumé :
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Nowadays globalization has changed not only the countries' borders and created a less difficult labour movement, but also organizations now need to deal with individuals from different cultures and backgrounds. The most common attitude among managers is not to consider cultural diversity as a source of benefits for the company but as a source of problems. The fact of being a culturally diverse organization gives the internal business environment a complex character, where this will certainly affect employees' interaction, and thus maybe its internal communication. Cultural diversity followed in the workplace and internal communication, are both concepts over which we chose to rely on within the framework of this research. It is two appreciably different domains but that feed each other. We approached the subject by considering taking into account companies with worldwide reach. Therefore, we preferred organizations with an international dimension established in Algeria by assuming that the concentration of intercultural exchanges would be most present in these organizations. The division did not matter to us because it did not seem to us that the intercultural could be attached to a particular sector of activity. Our study aims to highlight the importance of cultural differences within a company, but the most important thing is to determine whether a relationship between these differences and internal communication exists. Also, our research aims to determine in what way cultural diversity affects communication within the company.
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