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Titre :
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Digital supply chain applied in the ecotourism industry : The study case SocioTour Start-up Indonesia
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Auteurs :
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Selsabil Chebbouba, Auteur ;
Naima Messaoudi, Directeur de thèse ;
EHEC, Éditeur scientifique
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Type de document :
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texte imprimé
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Editeur :
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koléa : Ecole des Hautes Etudes Commerciales, 2019
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Format :
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102 p. / ill. / 30 cm.
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Note générale :
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Biliogr.; Annexes
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Langues:
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Anglais
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Mots-clés:
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E-business
;
Supply chain management
;
écotourisme
;
Digital supply chain
;
SocioTour Start-up Indonesia
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Résumé :
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Tourism sector is considered as the most complex in terms of demand and supply previsions and in order to attract its consumers the company finds sustainable solution as a context for the fierce market from where Ecotourism took a central place. However; in today’s connected world, the traditional practices of supply chain management are far from being sufficient to the consumer behaviour and as digitalization became a reality that the society is capturing and the economy is digitizing, for this main reason; the touristic product joined the game of the supply chain digitization for the value creation to attain the most accurate performance required for nowadays demands and perspective. Tour operators with their importance and significance for both the consumer and the supplier as a centralized stakeholder took advantage of both tools “digitization of supply chains” and “Ecotourism” to turn their function into a highly agile and intelligent business
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En ligne :
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CHEBBOUBA Selsabil -037.pdf
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