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The impact of influencer marketing on the brand image : Study case: laboratoires Venus

Rayane Sayah Lembarek, Auteur ; Souad Djedi, Directeur de thèse ; Ecole des Hautes Etudes Commerciales, Éditeur scientifique | Koléa : EHEC | 2023

With the extensive use of social media today, we have observed that several Algerian brands collaborate with influencers to carry out various communication campaigns. However, certain influencer operations in Algeria have raised doubts among mar[...]

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