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The effect of digital marketing strategy on the online customer experience in the service sector : The case of CASH Assurances

Maria Massilia Aouachria, Auteur ; Radia Mechtour, Directeur de thèse ; The School of Higher Commercial Studies, Éditeur scientifique | Koléa : EHEC | 2023

Digital Marketing is a way used to promote products or services using technology. It helps businesses to focus on potential clients who are most likely to purchase their goods or services. The Online Customer Experience involves using digital c[...]

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