Détail de l'auteur
Documents disponibles écrits par cet auteur (9)
Affiner la recherche Interroger des sources externes
texte imprimé
Hadjer Guellal, Auteur ; Ali Hammoutene, Directeur de thèse ; The School of Higher Commercial Studies, Éditeur scientifique ; Hiba Rabia, Auteur | Koléa : EHEC | 2023
texte imprimé
Radja Mortad, Auteur ; Farah Rahal, Directeur de thèse ; The School of Higher Commercial Studies, Éditeur scientifique | Koléa : EHEC | 2023Procurement and commercial performance are vital aspects of business operations crucial for a company's success. In today's competitive landscape, organizations strive to optimize supply chain management to achieve sustainable success. Procureme[...]
texte imprimé
Soulaf Mahmoudi, Auteur ; Meriem Lebsaira, Directeur de thèse ; The School of Higher Commercial Studies, Éditeur scientifique | Koléa : The School of Higher Commercial Studies | 2023The business wants to accomplish its goals and to do so, it needs access to funding sources that will enable it to do. It is difficult for a business to fulfill its goals using only internal funding. Therefore, it needs other sources that are c[...]
texte imprimé
Maria Massilia Aouachria, Auteur ; Radia Mechtour, Directeur de thèse ; The School of Higher Commercial Studies, Éditeur scientifique | Koléa : EHEC | 2023Digital Marketing is a way used to promote products or services using technology. It helps businesses to focus on potential clients who are most likely to purchase their goods or services. The Online Customer Experience involves using digital c[...]
texte imprimé
Elghalia Kechida, Auteur ; Hassane Ouacherine, Directeur de thèse ; The School of Higher Commercial Studies, Éditeur scientifique | Koléa : EHEC | 2023In an ever more interconnected world, the virtual team paradigm has seen exponential growth, revolutionizing the way individuals from diverse cultural backgrounds collaborate across distances. Recognizing the immense value of utilizing the talen[...]
texte imprimé
Wafa Bachir, Auteur ; Naima Messaoudi, Directeur de thèse ; The School of Higher Commercial Studies, Éditeur scientifique | Koléa : EHEC | 2023marketing includes all commercial activities of goods and services from producer to consumer, excluding only activities. Business is a tool designed to do a job for society. The social task is to provide consumers with the goods and services the[...]
texte imprimé
Fatima Abdelouahad, Auteur ; Souad Djedi, Directeur de thèse ; The School of Higher Commercial Studies, Éditeur scientifique | Koléa : EHEC | 2023With the increasing prevalence of social media platforms, companies must strategically manage their online presence to effectively shape and maintain a positive brand image. The importance of brand presence on social and its impact on brand perc[...]
texte imprimé
Abdelghani Kerrouche, Auteur ; Farah Rahal, Directeur de thèse ; The School of Higher Commercial Studies, Éditeur scientifique | Koléa : EHEC | 2023In modern economy, companies are continuously seeking ways to improve their logistics operations relying on technological advancements to gain a competitive edge. Warehouses are important facilities within supply chain, thus, warehouse automatio[...]
texte imprimé
Khedidja Kacimi Elhassani, Auteur ; Meriem Lebsaira, Directeur de thèse ; The School of Higher Commercial Studies, Éditeur scientifique | Koléa : EHEC | 2023In today's highly competitive business environment, strategic negligence is not an option for companies. They are required to anticipate future actions based on their established strategy, relying on accurate forecasting and effective budget man[...]
