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The impact of social media presence on the brand image : Etude study: Sarl Tammy

Fatima Abdelouahad, Auteur ; Souad Djedi, Directeur de thèse ; The School of Higher Commercial Studies, Éditeur scientifique | Koléa : EHEC | 2023

With the increasing prevalence of social media platforms, companies must strategically manage their online presence to effectively shape and maintain a positive brand image. The importance of brand presence on social and its impact on brand perc[...]

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