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Implementation and assessment of digital communication action in the insurance sector : Etude de cas: SAA assurances

Abderraouf Assassi, Auteur ; Radia Mechtour, Directeur de thèse ; Ecole des Hautes Etudes Commerciales, Éditeur scientifique | Koléa : EHEC | 2022

The options for digital communications keep expanding. Insurance's mobile interactions with prospects, producers and policyholders have become common, while methods like e-mail, web portals, and even fax are extensively used. Insurances today h[...]

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